Building A Customer Focused Business Essay - 1574 Words

Building a Customer-Focused Business: Information Systems Amazon uses to Improve Customer Focus Basic Overview of Topic To begin, customer focus refers to â€Å"the orientation of an organization toward serving its clients’ needs† (Business Dictionary). Organizations who chose to implement customer focus are contributing to their overall success simply by ensuring customer satisfaction is top priority. â€Å"For many companies, the chief business value of becoming a customer-focused business lies in its ability to help keep customers loyal, anticipate their future needs, respond to customer concerns, and provide top-quality customer service† (Marakas O’Brien, 2013, p. 57). Building a customer-focused business requires effort from all members in the organization from the CEO to the customer service representative working directly with the customers, and more importantly it requires the distribution of key processes. Craig Cochran author of the book, Becoming a Customer Focused Organization, recognizes the most beneficial, key processes, organizations must take to establ ish a customer-focused orientation. These key processes include management systems, innovation, training, leadership and culture, customer perceptions, and complaint resolutions (Cochran, 2006, p. 3). Through implementing these concepts on a daily basis organizations can successfully achieve a customer focus orientation. A business that has successfully implemented Cochran’s key concepts and is a trueShow MoreRelatedBuild-a-Bear Case Study1036 Words   |  5 Pagesmore effectively than competitors do† (Kotler, 2011), best describes the Build-A-Bear Workshop because they are focused on the needs of their customers and by creating and building relationships with their customer base. This is evident, as Maxine Clark, Founder amp; CEO, says ‘our concept is based on customisation’ (Kotler, 2011) and puts herself on the ‘frontline’ and asks her customers to email her with ideas and concepts that they have and believe could improve their product, while trying to answerRead MoreCase Study Of Commercial Interior And Exterior Landscaping859 Words   |  4 Pagesspace for a light presentation. In an attempt to find the number of office buildings; with waiting rooms or with receptionists or simply the total amount of office building in Los Angeles, it seemed that the info rmation was not categorized in any reasonable fashion to get a numerical answer from a search of: How many office buildings are in LA? Therefore, several searches for specific types of office spaces in use doing business became the key to finding a numerical number of offices with some sort ofRead MoreHome Depot - Executive Summary Essay794 Words   |  4 Pagesan American Fortune 50 company. The company operates 2,259 retail building supply/home improvement â€Å"warehouse† type stores all across the United States, Canada and Mexico. The Home Depot has over 340,000 team members and is based in Atlanta, Georgia. The average store size is just over 100,000 square feet along with an additional 24,000 square feet set aside for seasonal gardening. Target Group The Home Depot’s two main customers are at home â€Å"do-it-yourselfers† and contractors. The main productsRead MoreStages of Life Cycle Development952 Words   |  4 Pagesteamwork and collaboration. Raytheon employs a process of Integrated Product Teams. IPTs are focused on improving communication amongst team members. This structure creates an atmosphere where each employee is within close proximity and everyone knows what is being discussed at every stage in their area of responsibility. IPTs are broken down into four tiers that are integrated but independent with a customer support leader, production program leader, design engineering leader, and value stream leaderRead MoreGe Imagination Breakthrough1042 Words   |  5 Pagespeople, more engineers, and more product designers. * Commercial Excellence – Shifting focus from GE’s internal processes to external customer requirements. * Growth Strategy – Build new businesses based on high-growth and high-margin areas that will provide â€Å"unstoppable† opportunities and expand GE’s base. * It was long term growth strategy of building internal capacities. * Governing new technology and enter into market where is least competition. * Instead of going for acquisitionRead MoreThe Organizational Culture Assessment Instrument901 Words   |  4 Pagesfelt. My organization has a relaxed dress code, which is considered a normal value for our organization. The office is in our family home, which provides a warm and welcoming atmosphere. We have several special dinners each year to celebrate our business. Outsiders would easily recognize these artifacts, and therefore these artifacts are a part of the work culture of my organization. Level two of Schein’s Three-Layer Organization Model is adopted values, or unconscious and unspoken behaviors thatRead MoreGe Imagination Breakthrough1036 Words   |  5 Pagespeople, more engineers, and more product designers. * Commercial Excellence – Shifting focus from GE’s internal processes to external customer requirements. * Growth Strategy – Build new businesses based on high-growth and high-margin areas that will provide â€Å"unstoppable† opportunities and expand GE’s base. * It was long term growth strategy of building internal capacities. * Governing new technology and enter into market where is least competition. * Instead of going for acquisitionRead MoreLean Canvas : A Business Plan1466 Words   |  6 Pagesproject you are going to get off the ground. Lean Canvas allows you to assemble all main aspects of your future startup into a single (web or paper) page and can be drawn in a few minutes. With Lean Canvas you don’t need to write a long complicated business plan right from the start as you have no confidence that your efforts will be ever rewarded. Would you like to know more about this little helper and time-saver? Read about its main fields and other information in our article and take advantage ofRead MoreCorporate Social Responsibility : Corporate Responsibility773 Words   |  4 Pagesadvocate positive social and environmental change. The soul in the next economy forum presentation made it evident that achieving corporate social responsibly in a company can reap major benefits in terms of finances, more inspiring workplace and customer satisfaction. In the past, companies mistakenly thought that corporate social responsibility was corporate philanthropy but because of forums like the soul of the next economy, awareness about the real meaning of corporate social responsibilityRead MoreDevelopment Of House Venture By New Company Essay1498 Words   |  6 Pagesand the focused on sort of business. Indeed, even about the venture arrangement and execution calendar to attain to deciding objective. Moreover, in this report we will expand on by what system and what time will the exercises in this Project Initiation Document be put into viable. It will focus when a real choice is being used about the undertaking and utilized at the finish of the task to quantify whether the venture was overseen effectively and conveyed a worthy result for the customer or clients