McDonalds Business Strategy Essay Example | Topics and Well Written Essays - 1250 words

McDonalds Business Strategy - Essay ExampleThis turn up introducts the reader to McDonalds corporative history, its global outline success ass well as other business strategies. Today, McDonalds is considered as the worlds No. 1 fast-food company with more than 31,000 restaurants crosswise 120 countries particularly in US, Europe, APMEA, Latin America, and Canada. The success of McDonalds going global strategy is reflected with its 5.7% increase in global sales as of January 2008.In this essay SWOT analysis as well as Porters Five Forces model and Related Key Points were used to demonstrate corporative strengths and weaknesses. However, this essay not only focuses on McDonalds itself, but also analyzes McCafs as being one of the worlds biggest coffee retailer. With the use of SWOT analysis and Porters hawkish Forces Model, the researcher will examine the business status of McCaf within the global coffee industry. The researcher also tries to promote franchising option to business people and heretofore suggests some operational strategies for McCaf.Prior to the conclusion, the researcher will propose an appropriate strategic plan for McCafs. These strategic plans mainly focusses on Merger and Acquisitions (M&A) strategies, using of extreme food products and entering into a joint-venture contract. In conclusion, the researcher suggests that by maintaining a good quality customer service, McCaf could provide its customers a pleasant atmosphere wherein friends and families could stand for a fresh cup of good quality coffee experiences.